Faye runs Faye Hedges Photography, shooting brand, product and interior photography for small and independent businesses. She’s been in business for 17 years. Coming into 2026, she had better work-life balance than ever, but her turnover had stayed the same for five years and she was ready for the next level.
“I used to think I was a perfectionist, and I used that as an excuse not to do things. Now it’s: do it first, worry about it later.”
Visible
For years, Faye had written “be more visible” in her notebook without ever acting on it. As a quiet, camera-shy photographer, she felt pressure to be the “main character” online, and that held her back. This year she found ways to show up that felt like her. She booked her own brand shoot, got more comfortable on camera, and let more of her personality into her content. In the year before, she had posted only around 17 times in total.
Connect
One of Faye’s “Wouldn’t it be cool if…” ideas was to build her own creative community. This year she launched introvert-friendly business events in Bristol: relaxed coffee mornings for around 20 people. They’re a way for her to bring people together and support others who find big events overwhelming, rather than to make money. And she started before she felt ready.
“Before I knew it, I’d booked it and was selling tickets, thinking, what am I doing?”
Growth
Faye’s website impressions have grown from around 12,000 to 43,000. For the first time, Google is sending her clients, and they’re aligned ones. One dream client found her on Google, looked through her socials and said she loved her personality. Faye is now booking six weeks ahead and taking bookings right up to Christmas, when work would usually tail off in November.
The Role ON IT played
In her second year of ON IT, Faye blocked out every Monday of the year: no shoots, just ON IT followed by acting on her to-do list. For someone who has always put clients first, keeping that time for herself made all the difference. One question from a monthly session stuck with her: if you keep writing down a goal and never doing it, why?
“I feel like we’re all very good at writing goals. ON IT is where you actually take the steps to achieve them.”
