Alice
Benham.
Strategist. Facilitator. Author.
Who am I?
I’m a 27 year old with an unhealthy caesar salad obsession and the only ‘proper job’ I’ve ever had is managing elves in a Christmas Grotto.
I have the total privilege of spending my days working alongside incredible entrepreneurs, bringing in the nudge of clarity & strategy they need to grow.
I’m passionate about growth (of course) but I’m equally passionate about achieving success in a way that is sustainable and aligns with your values. Because who said strategies couldn’t feel good, as well as doing good?
The origin story
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![A woman dressed as an elf sitting on Santa Claus's lap in a Christmas display. The woman is wearing a green elf costume with red and green striped tights and a red elf hat. Santa is seated next to a decorated Christmas tree.]()
2016
Left school age 16 for a job managing elves (true story!) and after offering a freelance marketing role, fell into the world of entrepreneurship.
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![A young woman with blonde hair wearing a black New York Yankees baseball cap and a gray shirt is sitting at a table, smiling with her chin resting on her hand. There are two potted plants on her left side and a closed laptop on her right.]()
2017
Said yes to everything with naïve optimistic and experienced quick growth, leading to burnout and some hard learned lessons
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![A smiling woman with blonde hair, wearing a white top and black earrings, standing against a plain background. Overlayed text reads: 'Starting the conversation, the real life narrative of inspiring women.']()
2018
Restarted, but with intention, as a marketing strategist - learned the importance of strong foundations, community & consistency. Launched my podcast ‘starting the conversation’ with a mission to bring more transparency to business growth
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![A woman smiling and holding a film slate in an office setting, with a laptop, smartphone, and plants visible on the desk.]()
2019
The year of evolution - launched and hosted my first ever retreat, brought on my first team member and launched my first group program after solely working 1:1
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![A smiling woman with blonde hair sitting on a kitchen island in a modern kitchen, wearing black clothes and gray slippers.]()
2020
Lockdown pressed pause on retreats/events so I doubled down on the core of my business - 1:1. Honed my expertise, moved out of my parents house & took my first month off
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![Top left: Woman sitting on the floor holding a sign that says 'On Sale Now' with large cardboard tubes in the background. Top right: Car trunk filled with cardboard tubes and supporting bags, giving a thumbs-up. Bottom left: Woman standing in a warehouse next to a cart loaded with cardboard tubes, smiling. Bottom right: Woman holding a large organizational planner or calendar, smiling.]()
2021
Continued to evolve, with the biggest shift being the launch of my 2nd business - OnPaper. Launched in 6 weeks and ended up in Forbes to tell the story!
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![Top left: woman on stage with Meta logo behind her. Top right: woman speaking at a conference with a microphone. Bottom left: woman standing at the entrance of Mailchimp headquarters. Bottom right: woman standing next to a large red 'SALE' sign.]()
2022
Scaled revenue, pinch me opportunities and even a book deal - the year that showed me what was possible.
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![A woman with blonde hair, wearing a black blazer, black pants, and sneakers, walks on stage with a large red number 9 behind her. There are two red chairs and a small white table with glasses on it to her left.]()
2023
Realised 1:1 was capping my fulfilment, income & impact. Launched the strategy shop and was reminded what a powerful diverse business model is.
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![A smiling woman in a black sleeveless jumpsuit standing outside on a balcony holding a book titled 'The Digital Marketing Handbook' with a cityscape and river in the background.]()
2024
A year full of challenge and wins. Published my first book, bought a home in London, pushed myself hard and learned what I did, and didn’t, want my business to feel like. The real highlight: launching ON IT - my best idea to date.
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![A woman dressed in a black blazer and black pants sitting on a wooden stool against a plain white background.]()
2025
An opportunity to put the lessons of 2024 into place - learning to say no, rebranding & stepping into a new season (rest of 2025 TBC!)
My values
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Striving to be the best strategist and educator I can be, whether that’s within 1:1, courses, programmes or free content, I commit to keeping my expertise up to date and relevant, partaking in regular supervision, asking for and actioning feedback on all offerings and enrolling in courses and trainings where beneficial.
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Keen to make the world of business a more accessible and honest place, I commit to sharing openly about my experience of running this business and any learnings that come with it, use honest and clear messaging within my marketing and be open about the way my business is run.
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A big believer that word business doesn’t have to mean boring, I commit to showing up as my authentic (hello buzz word) self, giving clients and students a fun and interactive experience in order to make working ON your business as joyful as possible.
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Using kindness as a tool to encourage a more accessible industry, I commit to putting no limit on the expertise shared via free content, giving up my time for free services to charities and offering scholarship places on each of my programmes and courses.
LET’S BE WILDLY AMBITIOUS WITH YOUR VISION
AND BORINGLY REALISTIC WITH YOUR TO-DO LIST
Free masterclass
3 habits to unlock your growth
Give me 10 minutes and I’ll unpack why you’re not achieving your goals and what to do differently
What I do
If you’ve got goals. Chances are I can help you achieve them with more ease, and in less time. Here’s how I can support you…
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![Cover of a book titled 'Plan Your Finances' by Alice Benham, featuring images of spreadsheets and financial charts, with promotional graphics indicating instant access and bundle savings.]()
The strategy shop
Tried + tested tools, built on years of experimentation, to help you get organised, ger clarity or learn in a key area.
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![Three women sitting in a colorful, cozy living room with eclectic decor, smiling and engaging in conversation.]()
On it
My group programme where 150+ business owners gather monthly to work ON, not IN. We cast vision, set goals + measure progress.
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![Portrait of a smiling woman with long blonde hair, wearing a black jacket against a plain white background.]()
1:1 Strategic Support
Individual support for founders and teams to work on their strategy and make change happen - limited capacity.
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![A woman giving a presentation at an indoor event, standing near a large screen with a red background and white text, with banners and an audience sitting on sofas.]()
Speaking
Looking for a speaker that leaves your audience ready to take action?
Diversity &
Inclusion policy
I’m committed to creating a business which is welcoming, safe and supportive for all people and am keen to play my role in making the industry I’m in a more diverse and inclusive place. These are the actions I am taking as a business owner of which I welcome any correction or feedback…
I will not speak on panels, feature on podcasts or host workshops where my perspective as a white, able-bodied woman are overrepresented
I will continue to diversify the voices and perspectives shared via my podcast
I will donate my time to charities supporting underrepresented women in business and mentoring schemes
I will offer scholarship places within each coaching intake, group programme and retreat, favouring those from marginalised backgrounds
I will explore the businesses I pay, collaborate with and promote to understand their diversity and inclusion practices
I will grow a team who bring different perspectives to mine
