Is your Social Media Popular or Profitable?
Today on the podcast I’m talking about a mistake in marketing which I see made time and time again. I notice it with many of my clients and I truly believe that if creative entrepreneurs can grasp the importance of avoiding it, the effectiveness of their digital marketing will be transformed.
If you use social media to grow your business, this episode is not one to miss! The reason I’m sharing this mistake with you is because I don’t want you to waste time, energy and creativity on content which isn’t growing your business effectively.
So, what is this elusive ‘mistake’ I keep talking about? Valuing popularity over profits.
Ready to dive into the episode? Keep listening until the end because I’ve got a free guide for you...
WHAT I TALKED ABOUT ON THIS EPISODE
why it’s easy to value popular over profitable
the importance of being clear in what ‘effective’ means for you
my experience with switching from personal to business content
how you can avoid this mistake in your business
staying intentional tracking the right statistics
targeting your content at the right client for profitability