No idea what to post? Creating content which sells | 011
Ever sat down in front of your computer and had no idea what to post?
Spent hours scrolling through your camera roll, figuring out what to put on Instagram?
Had your word document open, but no clue on what your blog post should be?
If you’ve ever felt that way, then this an episode for you, because I am going to be walking you through how to shape your content creation in line with your ideal client's purchase journey. Based on a process known as the buyers journey...
WHY FOLLOW THE BUYERS JOURNEY
Positions yourself as a brand who meets people where they’re at and acknowledges their wants & needs
Allows you as a business to take a pro-active approach with nurturing people towards a purchase
Frames your content calendar, allowing you to be intentional about the types of content you create
THE BUYERS JOURNEY
Awareness // value-adding
Consideration // brand awareness
Decision // promotion
INSTAGRAM STORY TEMPLATES
As mentioned in the episode, I’ve recently launched a set of Instagram Story Templates! They’re created with business’ in mind and allow you to tell your story, promote new content & show your expertise over on Instagram.
I’ve already had 2000+ downloads (which blows my mind) and it’s exciting to see them serving people so well. Click below to see the blog post & download the full library - they're free!