Learning to ‘Work Smart Not Hard’
THE PHRASE 'WORK SMART NOT HARD' HAS ALWAYS IRRITATED ME.
I’ve always worked hard, and that hard work has led me to a job which I love, the suggestion that there was a more effective route I could’ve taken was insulting. The notion that hard work could be replaced with smart work, seemed optimistic and quite frankly, untrue.
That was my belief until recent. You see, throughout 2016 I was juggling 15-20 long-term consulting contracts at a time, running each companies digital marketing for them. Having 15+ managers and an inability to put boundaries around my time left me feeling obliged to work long days with little freedom for time off.
For somebody who was self employed, my lifestyle was far from flexible.
After cutting ties with all of my companies in January 2017, I had a chance to start fresh and decide on a way of working which suited me.
Since realising that I’m in full control of my own working format, things have changed. I realised that I could either do the work for them or teach them how to do it themselves. And that’s whenI started writing a course.
I realised that by teaching companies to do their own marketing, the benefits went both ways.
Companies now pay a single fee, make an investment which lasts, learn the best practice methods AND have the freedom to use them as they like
Additionally, since committing to ‘teaching’ rather than ‘doing’, I’ve been able to work with more clients (which I love!), see immediate results and most importantly - create a working schedule which is right for me.
SMART WORK STILL TAKES HARD WORK
Something I’ve learnt since changing the way I work, is that working ‘smart’ doesn't mean being lazy, it’s just being intentional about where you focus your hard work. I have spent hours writing this course (seriously, I could never be an author - 35,000 words later and I’m done!), which meant missing out on £thousands of potential earnings. However, it took sacrificing that potential work to put my time into something which is going to serve my business for years to come. Short term loss for a long term gain - that’s how I see it!
MY ONLY REGRET IS NOT DOING THIS SOONER.
On a side note, if you’re wondering whether this course might be for you, or somebody you know, it’s for anyone who…
wants an effective online presence for their business but don't know where to start
is using social media with little to no results
has a great product or service they want to promote